China’s SUV Culture: Flaunting Fat Wallets While Choking on Dirty Air
As sport utility vehicles (SUVs) become increasingly unpopular in Europe and the United States, the gas-guzzling wagons are capturing the attention of an expanding class of Chinese consumers: the new rich. The rapid increase in SUV sales in China is the result of a strong push by international automakers to capitalize on the huge Chinese market, using captivating ads to stimulate an individualistic SUV culture. This trend, if left unchecked, will likely only compound the already serious air-quality problems in a country beleaguered by mounting urban air pollution.