Pepsi Cans to Promote Recycling
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Over seven billion Pepsi cans will be branded with recycling messages provided by the National Recycling Coalition as part of Pepsi’s new “Have we met before?” campaign.
The purpose of the campaign is to show that new aluminum cans are produced with at least 40 percent recycled aluminum. Recycling factoids will be featured on 750 million Pepsi/Diet Pepsi aluminum cans per month.